THE Yonex STRING PROJECT celebrates the 15th Anniversary of the POLYTOUR PRO Strings. 

For YONEX
Services INFLUENCER, CONTENT, COMMUNITY

01

Content

02

Project Impact

With every piece of content, we wanted to put the focus on the strings while shifting focus to their impact on the court. This could be done by close up shots of the strings as well as using them creatively within the content.

This campaign would produce two separate deliverables; (1) two statement videos with supporting stills that put the focus on the strings while shifting focus to their impact on the court and (2) influencer content amplifying the milestone product.

team

Yonex:
Julian Li
Andrew Liou

Photography:
Evan Perigo (@evanperigo)

Videography:
RABBITWOLF Creative (@rabbitwolfcreative)
Ryan Sterner (@ryan_sterner)

Color:
Wiley Kaupas (@wiley.ks)

Sound:
Cody Troyer

Behind The Scenes:
Nick Hoag (@_nickhoag)
Brian Wertheim (@brianwertheim)

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