SWZLE

This impact of this campaign was twofold: It put their brand on the radar of the most vocal supporters of the reusable straw movement while calling attention to SWZLE’s main differentiator, the case. Our main goal was to create awareness and engagement with the environmental advocacy community. To truly understand this market, we partnered with Moira Kelley from Zero Waste Chicago to help us clarify our messaging and strategic approach.

Our efforts drove 118 email subscribers before the campaign launched and a total of 399 backers. We hit our Kickstarter goal in 8 days and ultimately raised $21,205 in 21 days, 170% of the original goal.

Impact

Hit Kickstarter goal in 8 days

Raised $21,205 during the campaign (170% of goal)