Services

Campaign Strategy
Campaign Management

Goals

Position Sentinel as a design lab
Introduce a fully owned collection
Showcase Sentinel’s unique product approach
Elevate and grow marketing channels

Impact

Sentinel Increased Social by 2.2k followers (+20.8%)
Increase Email audience by 100+ (14.5%).

HIGHLIGHTS

Sentinel has always positioned itself as more than just a golf brand—it’s a product design lab pushing the boundaries of the sport. With the launch of the Basecamp Series, Sentinel introduced a capsule collection that embodies this vision, blending innovation with nostalgia to reimagine golf essentials.

Sentinel partnered with district studio to bring this campaign to life, crafting a strategy that not only showcased the collection but also reinforced Sentinel’s identity as a pioneer in golf product design.

This marked one of Sentinel’s first fully owned product releases, a significant step in defining its unique approach to development and storytelling.

From brand positioning to content execution, the campaign aimed to elevate Sentinel’s marketing channels, increasing visibility and engagement while setting the stage for future collections. Through intentional storytelling and strategic marketing, we helped Sentinel establish Basecamp as more than a collection—it’s a statement on where golf design can go next.

Beyond engagement, the campaign drove significant community growth. Sentinel’s social following increased by 2.2k (+20.8%), boosted by a strategic collaboration with The Free Spirits. Additionally, email subscribers grew by 100+ (+14.5%), strengthening the brand’s direct marketing efforts and setting the foundation for future launches.

district studio approaches campaigns through a lens that blends community and storytelling.

This campaign was special because Sentinel brings the same attention to detail and values the impact of storytelling.

Watch the film that brought this collection to life. Created by Carl Sturgess and Jason Jahnke.