studio insight: Manors Golf
Photo by Doug Guillot
In a world where influencer campaigns and partnerships are easy to execute and manage digitally, we can gloss over the benefits of building in-person influencer activations.
Manors Golf did just that with the recent launch of their Frontier Collection Vol. III. This is a great example of approaching a campaign through the same lens that we do through district influencer systems where you look work with three elements; the influencer, the story, and the experience.
They have the influencers, with people like Liz Breed, Hung Tran, and Mei Brennan bringing in over 2.7m followers.
They have the story. With the history of the Royal Dornoch Golf Club, it brings a lot of opportunities for content creators and influencers to tell stories that tie in well with the brand.
They have the experience. Not only are they experiencing a storied golf course, but they’re also getting the full treatment with a history class from the club captain.
You don’t need all three to launch a successful influencer campaign, but when you have all three it adds elements that not only build community with the influencers you partner with but the people that follow you as well.
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