Lens Distortions Influencer Campaign x Bennett Looper
Services
Influencer Strategy + Management
Goals
Increase awareness of Lens Distortions
Understand the impact on Lens Distortions website traffic
Impact
1,424,700 impressions
49,784 engagements
1,271 web visits
Campaign supported 156.4% increase in Instagram audience
16.9 - 69.8% decrease in CPM compared to previous campaign
In collaboration with Bennett Looper, Lens Distortions launched a targeted campaign to showcase the unmatched quality of its audio and visual assets for creators in the fitness space.
Known for empowering storytellers with refined sound effects, cinematic visuals, and high-quality music, Lens Distortions partnered with Bennett Looper to produce content that showed the value of LensDistortions.com in an engaging way.
The campaign aimed to build brand awareness and engagement, focusing on educating creators on how Lens Distortions can elevate their workflows and content quality. In addition to various high-quality posts, the campaign included spotlight features on significant product releases, such as a new SFX library, special promotions, and a potential mobile app launch, demonstrating Lens Distortions' evolving toolkit for creators.
HIGHLIGHTS
This campaign highlights the power of storytelling, the impact of trust, and the importance of collaboration throughout the creative process. Bennett Looper was in the midst of producing a long-form documentary with CrossFit brand Mayhem Athlete, centering on their athlete Guilherme Malheiros. The final documentary, which seamlessly incorporated numerous Lens Distortions assets, achieved remarkable success, garnering over 400,000 views.
In the lead-up to the premiere, we aligned on a collaborative post featuring Lens Distortions, Bennett Looper, and Guilherme Malheiros. This post, which emphasized the creative synergy between all parties, has since amassed over 240,000 views, further amplifying the campaign's reach and impact.
CAMPAIGN
Throughout the partnership, we worked closely with Bennett, meeting frequently to review performance and identify areas for growth. These collaborative check-ins allowed us to refine strategies, provide tailored support, and ensure that the use of Lens Distortions assets aligned with both the creative vision and performance goals.
IMPACT
The Lens Distortions x Bennett Looper campaign delivered exceptional results, both in terms of metrics and brand sentiment. Audience sentiment around the partnership was overwhelmingly positive, reflecting the authenticity and quality of the collaboration.
The campaign supported a remarkable 156.4% increase in Lens Distortions' Instagram audience compared to the previous period, showcasing its effectiveness in expanding brand reach.
Additionally, the cost-efficiency of the campaign improved significantly, with CPM decreasing by 16.9% during the campaign and an impressive 69.8% reduction one month after its completion, compared to the 2023 Holiday Campaign.
One standout achievement was a Lens Distortions Instagram post featuring Bennett’s work, which garnered 7,606 engagements—an extraordinary 595.2% higher than the next best post.
Bennett's own documentary, produced outside the campaign scope, also contributed to the buzz, amassing 400,000 views on YouTube and further amplifying his profile and connection to the brand.
The campaign faced a significant challenge when an athlete tragically passed away, requiring a pivot from planned content during the CrossFit Games. Despite this, the campaign’s agility ensured continued success and meaningful engagement with the audience.
INFLUENCER SYSTEMS
district influencer systems approaches campaigns through a lens that blends experiences, influencers, and storytelling to increase reach and extend the life of the campaign.
Although the Experience in this model wasn’t intended or directed by district studio, it played a large role in what Bennett created and engagement we saw across the board.