Photo by Alessa Mattia
Aqua Training Bag
Over the past year and a half we’ve partnered with Aqua Training Bag to do two things; build + invest in community while increasing their reach within the fitness industry (and at the same time, cementing themselves within the sport of boxing). Both of these efforts needed time and that’s why we value long-term partnerships like this and the trust that Aqua Training Bag has given us.
Impact for 2021
22% Increase in E-Comm Revenue YoY
47% Increase in E-Comm Traffic YoY
174% Increase in Social Audience YoY
COMMUNITY BUILDING
To help reach these goals, we built out ATB’s community program and launched a content series aimed at telling more stories from the fitness community.
The community program focused on three separate communities that the brand works with, in a way that doesn’t silo them. This was a major player in reaching our social media goals and increasing their social audience by 174% and reach within the fitness industry by 690%.
These programs take time and effort and their impact can truly amplify and sustain brands. Their community of athletes and trainers is specifically focused on reaching their potential whether that’s in the ring or outside of it. Our goal was to support them in these efforts.
Impact:
2.6m impressions over 6 months
Photo via Jillian Goodtree
